Advertisers guidelines

Campaign approval or rejection remains at adnation’s sole discretion, active campaigns are constantly reviewed by our Compliance team and may be stopped at anytime without prior notice.

Publishers guidelines

We regularly check websites on our network. If it’s discovered that a site does not follow the guidelines below, we may close the account without prior notice. In such cases, publishers will not be entitled to any outstanding earnings.

  • Please note: If you are a Spanish resident a sign up certificate from Censo de obligados tributarios is mandatory.
  • Free/shared hosting domains (such as tumblr and blogspot blogs) are not accepted.
  • Websites must not use content that infringes on Intellectual Property, Copyright, Patent and Trademark laws.
  • Websites can not promote illegal activities e.g. rape/incest/drug taking/hacking etc.
  • Incentive ads are not permitted (PTC, PTR, etc…).
  • The use of any tools that artificially generate impressions or clicks are not permitted.
  • Websites that are under construction or lacking in content will be rejected.
  • Websites that show excessive advertising or make it difficult to view the content will be rejected.
  • The skip button is not mandatory but we recommend to be enabled after a maximum of 5 seconds.
  • The skip button should be of good size and clearly visible on the bottom right.
  • We recommend a frequency capping of one hour.
  • The video ad should stop when clicked and resume when clicked again.
  • The video should stop when the viewer leaves the page where the ad zone is placed.
  • Autoplay video is not accepted, the ads should load only when the visitor clicks play on the video. This is to comply with the industry standards here
  • On mobile device implementation, the visitor should be kept on the browser after they click play and the video ads must not open directly on full screen, this will make the video ads clickable.
  • Ensure that the implementation is successful, clicks and video views are accurately reported.
  • adnation reserves the right to decline any incorrect implementation.
  • The Outstream ad zone should be implemented between your site’s content, not at the top of your webpage’s video and image elements, the reason for this is that Outstream ad zones are part of the user journey. Placing the ad zone at the top of the webpage will generate less clicks. 
  • We recommend you implement Oustream ad zones below the fold, ideally above or below the mobile middle on Mobile devices and between the content on Desktop devices. 
  • Do not use a video player for custom Outstream implementation, but use the code provided within your Admin Panel to display the ad at the desired position on your site. Viewability and CTR metrics are affected negatively by custom implementation and might result in your site’s rejection. 
  • The Outstream video will only start playing after 50% of the ad comes into view. As the user scrolls away further down your webpage the video should pause when 50% of the Outstream ad zone is not viewable on screen. The Oustream video should resume playing when the end user comes back to the content where the Outstream ad is located.
  • We recommend that you select an automatic response width that fits 100% of the container on your site. If you decide to choose a custom width size, ensure not to apply any restriction to the container’s height, so that the video ad height is adjusted automatically based on the width, to maintain a great aspect ratio.
  • We recommend keeping Branding as the default setting this will display “Ads by adnation” this will ensure that the ad zone will generate more quality clicks and better engagement, 
  • Ensure that the implementation has been successful so that clicks and video views are accurately reported.
  • adnation reserves the right to decline any incorrect implementation.
  • In order to receive payment the publisher should keep their ad zones active at the time of the request.
  • Publishers are entitled to their earnings if they were generated in the current year or the previous year. Everything accumulated before this time is not included in future payments.