High performing
ad formats

Large range of high performing ad formats optimized for desktop, mobile and tablet, built to the IAB industry standards and fully compliant with Chrome and the Better Ads Coalition.

  • Desktop Fullpage Interstitial

    Interstitial

    Desktop Fullpage Interstitial

    Large fullpage format on the horizontal interstitial that fills the full screen of the device, served during user navigation of a website. Google compliant featuring a ‘Close ad’ option at the top right of the ad.

    Creative: 1600x900 jpg, png, gif (max weight 300Kb), video mp4 (max weight 1.5 MB) or iframe (responsive LP optimised to 1600x900) Bidding: CPM, CPC

  • Mobile Fullpage Interstitial

    Mobile Fullpage Interstitial

    Responsive Fullpage large format on the vertical interstitial that fills the full screen of the device, served during user navigation of a website. Google compliant featuring a ‘Close ad’ option at the top right of the ad.

    Creative: 900x1600 jpg, png, gif (max weight 300Kb), video mp4 (max weight 1.5 MB) or iframe (responsive LP optimised to 900x1600) Bidding: CPM, CPC

  • In-Stream Video

    Video

    In-Stream Video

    Automatically plays when a user clicks on a website's video content. Customizable with clickable calls to action. Features a Skip ad button.

    Creative: MP4 max weight 50MB Bidding: CPM, CPC, CPV

  • Outstream

    Outstream

    Triggered wherever a publisher places the ad zone during the user journey, it displays and plays on mute once 50% of the ad zone is viewable to the end user. As the user scrolls away the video ad will pause and then resume when the user returns to the content where the outstream ad is located.

    Creative: MP4, max weight 50MB Bidding: CPM, CPC, CPV

  • Video Slider

    Video Slider

    Video format that slides in from the bottom right of a web page once a websites page has loaded. Features a close ad button.

    Creative: MP4 max weight 50MB Bidding: CPM, CPC, CPV

  • Video Banners

    Video Banners

    Short video content banners with optimised playback for a fast, glitch free user experience 160×600, 300x100, 300×250, 728×90.

    Creative: 160×600, 300x100, 300×250, 728×90 MP4 max weight 1.5 MB Bidding: CPM, CPC

  • In-Video Banner (VAST)

    In-Video Banner (VAST)

    Displayed within a video player, select pre roll/post roll /on pause/custom, 300×250 & 728x90.

    Creative: jpeg, png, gif max weight 150KB Bidding: CPM, CPC

  • Popunders

    Popunder

    Large format, appears hidden behind the main browser window where it remains unnoticed until the user closes or minimizes the main browser window, which then displays the ad.

    Creative: Advertisers landing page URL Bidding: CPM

  • Native Exit

    Native

    Native Exit

    Triggers when the user moves the mouse outside the page as though the user is going to exit the site. Can be easily closed by the user.

    Creative: jpeg, png (300×300) max weight 150KB, text: title and description Bidding: CPM, CPC

  • Native Recommendation

    Native Recommendation

    Fully customizable widget that features an responsive or custom size image and a short text: title and description. adnation's native ads are fully responsive across all devices: desktop, mobile and tablet.

    Creative: jpeg, png (300×300) max weight 150KB text: title and description (max 255 characters) Bidding: CPM, CPC

  • Native Interstitial

    Native Interstitial

    Overlays the page with contextually relevant ads. A smooth transition from the side of the page is gentle on user experience and the unit can easily be dismissed. Frequency capping controls how often users will see the widget.

    Creative: jpeg, png (300×300) max weight 150KB, text: title and description Bidding: CPM, CPC

  • Direct Links

    Direct Link

    The direct link is a flexible, premium format which can be presented in multiple ways by publishers based on how their users behave. Targeting users per vertical, this CPC based format is most popular in the form of full-page tabs, push notifications and back button offers. Available on selected Publishers by request only. This format is not suitable for Popunder traffic.

    Creative: Advertisers landing page URL Bidding: CPC

  • Push Notifications

    Push

    Push Notifications 720x480 (icon + image) or 192x192 (icon only) and text sent to opted in users of a publisher's website. Users receive it on their desktop, tablet and mobile devices even when not browsing the internet.

    Creative: jpeg, png, gif max weight 150KB, (720x480 or 192x192) text: title max 30 characters, description max 40 characters (browsers have different character limits) Bidding: CPM, CPC

  • Instant Message

    IM

    Typically a copy of the instant messenger chat box. This ad format appears to users by displaying a 250×150 ad at the bottom right of the page and 300x100 on bottom center for mobile.

    Creative: 250x150 and 300x100 jpeg, png, gif max weight 150KB Bidding: CPM, CPC