Automatically plays when a user clicks on a website's video content. Customizable with clickable calls to action. Features a Skip ad button.
Creative: MP4 max weight 50MB
Bidding: CPM, CPC, CPV
Triggered wherever a publisher places the ad zone during the user journey, it displays and plays on mute once 50% of the ad zone is viewable to the end user. As the user scrolls away the video ad will pause and then resume when the user returns to the content where the outstream ad is located.
Creative: MP4, max weight 50MB
Bidding: CPM, CPC, CPV
Video format that slides in from the bottom right of a web page once a websites page has loaded. Features a close ad button.
Creative: MP4 max weight 50MB
Bidding: CPM, CPC, CPV
Short video content banners with optimised playback for a fast, glitch free user experience 160×600, 300x100, 300×250, 728×90.
Creative: 160×600, 300x100, 300×250, 728×90 MP4 max weight 1.5 MB
Bidding: CPM, CPC
Displayed within a video player, select pre roll/post roll /on pause/custom, 300×250 & 728x90.
Creative: jpeg, png, gif max weight 150KB
Bidding: CPM, CPC
Large format, appears hidden behind the main browser window where it remains unnoticed until the user closes or minimizes the main browser window, which then displays the ad.
Creative: Advertisers landing page URL
Bidding: CPM
Triggers when the user moves the mouse outside the page as though the user is going to exit the site. Can be easily closed by the user.
Creative: jpeg, png (300×300) max weight 150KB, text: title and description
Bidding: CPM, CPC
Fully customizable widget that features an responsive or custom size image and a short text: title and description. adnation's native ads are fully responsive across all devices: desktop, mobile and tablet.
Creative: jpeg, png (300×300) max weight 150KB text: title and description (max 255 characters)
Bidding: CPM, CPC
Overlays the page with contextually relevant ads. A smooth transition from the side of the page is gentle on user experience and the unit can easily be dismissed. Frequency capping controls how often users will see the widget.
Creative: jpeg, png (300×300) max weight 150KB, text: title and description
Bidding: CPM, CPC
The direct link is a flexible, premium format which can be presented in multiple ways by publishers based on how their users behave. Targeting users per vertical, this CPC based format is most popular in the form of full-page tabs, push notifications and back button offers. Available on selected Publishers by request only. This format is not suitable for Popunder traffic.
Creative: Advertisers landing page URL
Bidding: CPC
Push Notifications 720x480 (icon + image) or 192x192 (icon only) and text sent to opted in users of a publisher's website. Users receive it on their desktop, tablet and mobile devices even when not browsing the internet.
Creative: jpeg, png, gif max weight 150KB, (720x480 or 192x192) text: title max 30 characters, description max 40 characters (browsers have different character limits)
Bidding: CPM, CPC