Means the interface provided by adnation to clients (Publishers, Advertisers and Third Parties) in order to buy and sell traffic on the adnation Network.
Describes the technology and service that places advertisements on Websites.
Means one or more customers of adnation which create the Advertising Material, and authorizes adnation as its intermediary to include it on the Publisher’s Website(s).
The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly
Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries…
Means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups and pop-unders created by an advertiser.
The amount that an advertiser is willing to pay for a click or a thousand impressions.
The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
The relationship between visitors to a web site and actions considered to be a “conversion”, such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
The cost or cost-equivalent paid per click-through to an advertiser’s website.
The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer’s subsequent actions.
See “Advertising Materials” definition.
Means effective Cost Per Action. It’s a business goal set up by the advertiser (which can be a sale or a lead) to determine how much he spent to reach that specific goal.
The eCPM is used to calculate the effectiveness of an advertising campaign, independently of the actual pricing model. (CPC, CPM, CPA…).
List of Premium and Exclusive websites which are available only through the adnation Network.
Means the advertising network.
Is located at the bottom of a web page. Standard footer ads are in 728 x 90 or 915 x 100.
Means restricting (capping) the number of times (frequency) a specific visitor to a website is shown a particular ad.
An advertisement targeted at a specific geographical region, area or location. Geo-targeting is done based on the IP address of the visitor.
Means the number of times Advertising Material is served to a person visiting the Publisher’s Website(s).
Usually a DHTML pop-up that is displayed in the bottom right corner of a page simulating a fake MSN request.
Is a written authorization to display advertisement on Website(s).
Is a full page ad displayed before or after an expected content page.
Is an ad displayed in a video player. It can be a pre-roll ad (displayed at the beginning while the video is loading), a post-roll (displayed at the end of the video) or an on pause ad (when the user pauses the video). 300×250 and 468×60 are the standard in video ad formats.
Search terms or phrases targeted by the advertising campaign.
The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
The text that is contained within a link.
Accronym of Next To Video. It concerns specific ad spots located near a video player. It’s usually a square ad in 300×250 or 250×250.
Is an e-commerce business solution allowing payments and money transfers to be made through the Internet. adnation works with Paypal to receive advertising budget from Advertisers and to pay Publisher’s revenues.
Advertising model based on a fix cost per click. Medias can be text links, images or even flash movies. The advertiser pay a cost per click and can target its ad to specific countries, languages, categories or keywords.
Incentive programs where members earn money for reading or clicking on emails and visiting advertised websites. adnation does NOT tolerate these programs, any publisher using PTR/PTC or any advertiser promoting PTR/PTC will be banned immediately.
Is an invisible image of 1x1px used by adnation to monitor the activity of customers on a website.
Is an ad displayed on top of the page visited by the surfer.
Is a full page ad displayed behind the page visited by the surfer and visible when the surfer closes the page he was viewing.
Target (positive) or exclude (negative) users who have reached specific steps of your website.
Means one or more customers of adnation responsible for the distribution of online Advertising Material on its Website(s).
Means the total revenue generated by the Publisher using the Advertising Materials less adnation margin. Publisher earnings are based on the eCPM generated by the ad spot. ExoClick margin remains at the sole and absolute discretion of ExoClick.
How well a particular web page or web site is listed in a search engine or advertising results.
Means targeting specific users who have already shown some interest in your product or brand. It works with a pixel tag which places a transparent cookie on users allowing adnation to retarget them when they browse other websites.
The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent.
The RPM is used to calculate the revenue generated by an ad spot, independently of the actual pricing model. (CPC, CPM, CPA…).
It consists in improving the ranking of a page or a website in search engine results (like Google or Bing).
Synonym of skyscraper which a vertical type of banner usually in 120×600 or 160×600.
Means the number of times, as recorded by adnation ad serving platform a user visiting Publisher’s Website(s), as identified by IP address, clicks on Advertising Material. A click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
Is a character string that specifies where a known resource is available on the Internet. In other words, it’s the address of your web page.